Nov 2011 – Banking on Internal Branding
A company that seeks for strong exposure and visibility in the outside world must have a stronger identity within. This is where we entered the picture and helped Barclays India achieve exactly the same. Keeping their global line of thought in mind, we created very germane internal communication that was not only appreciated by Barclays employees in India, but by their global counterparts too!
Nov 2011 – Artemis - First move advantage
Being the first entrant to bring comprehensive LED lighting solutions to India, Artemis wanted a strong and supportive partner for their branding and advertising needs. We not only feel glad that they chose us to meet their requirements, but honoured to work on such a revolutionary brand.
Oct 2011 – Consistent performance equals to stronger relationships
After working on some wonderful projects with Kshitij Group, we are proud to launch its two new enterprises Amanora Town Centre and Amanora Chambers. This shows how we build strong bond with our clients through consistent excellence. We thoroughly enjoyed working on Amanora – an epitome of architectural brilliance and a spectacular ambience that sets itself apart.
Sept 2011 – Inculcating values and culture at BPCL
As a part of its employer branding programme, BPCL wanted to motivate employees and make them feel proud of being a part of BPCL family. We created Employee Cards and Forms on the lines of its current positioning statement - ‘Values & Culture’, which was much acclaimed by both the employees and employers in the organisation.
Aug 2011 – Adding a sparkle to our portfolio since years
It has always been a pleasure to work with Anmol Jewellers, one of our clients with whom we share a strong bond for over 15 years. We’ve always made it a point to deliver better than the best, and this year’s Diwali campaign was no exception to it. Today, this standalone jewellery house is not only popular amongst the glitterati of the town, but also got itself listed in the top 5 jewellery brands by one of the recent independent surveys.
Mar 2011 – Celebrations after blood and sweat
The Remmy Awards 2011 verdict was out, and our joy knew no boundaries! Pinxit Blue Bangalore team got nominated in the ‘Best in IT & Telecom Industry, and we announced that it is officially the ‘party time’ in our Bangalore as well as Mumbai offices!
Feb 2011 – Annual Meet with OneAgent
On Feb 2011, Pinxit Blue and OneAgent congregated for an Annual Meet in Singapore. We shared our business secrets, exchanged cross – continental updates about markets and media, and made some ambitious plans for an industrious future; not to forget, also noted April 2012 as a date to reconvene in London.
Nov 2010 – Establishing Gemfields presence in India
Pinxit Blue won media duties of a Gemfields, one of the world’s foremost coloured gemstone producers. We are constantly endeavouring to augment Gemfield’s media presence with our strategic media plans.
Sept 2010 – Pinxit Blue wraps it up successfully
Pinxit Blue has been awarded the creative and media mandates for Me Foil and PAL, flagship brands of Parekh Aluminex Ltd. The company is among the top players to manufacture and export aluminium foil wraps and containers. The need to establish Parekh’s credential is effectively achieved with an extensive market research and study, distinctive corporate identity, and 360 degree advertising solution.
December 2009 – Pinxit Blue introduces Stay On
Right from the pre-production to post production, we have been with this brand throughout its journey. Portraying intimacy in a very beautiful way, keeping our target audience and Indian culture in mind, was quite challenging for this brand. But, we are proud to say that our hard work paid off well, the campaign was indeed successful!
Nov 2009 – Golden opportunity to prove our mettle
Looking at our extensive work in jewellery advertising, World Gold Council entrusted us with a challenging responsibility - counter diamond jewellery and shift the focus of young females who believe diamonds are their best friends to the much-neglected gold. The council approached editors of various leading women’s magazines and requested them to define their respective readers. Based on the various personalities, a range of gold jewellery was created to enthral young women. Pinxit Blue was in the forefront in organising this launch event. Right from creating collaterals to sending invitations, everything was taken care of by our meticulous team.
Aug 2009 – Brass Monkey – a new leisure lounge in town!
Situated in Goregaon and Vashi, Brass Monkey is known as one of the most happening pubs and lounges in Mumbai. It is an entertainment hub that keeps up with the city’s taste and lifestyle. Being a true Mumbaikar, Pinxit Blue took up the challenge, as who knows Mumbai better than us!
Right from defining its identity towards its evaluation, we have been part of its entire branding process, so that it meets Mumbai’s lifestyle standards. And that’s how our team’s fortitude and efforts made Brass Monkey one of the most happening places in the city.
Mar 2009 – Giving a new identity to Gini
Gini fabrics have been a competition player in the market, specialising in fabrics for men’s shirtings and suitings since 30 years. Our aim was to build brand identity and a recall value in the market to make Gini thrive in the field of readymade garments. Successful campaign with print ads, TVCs, radio spots made 2009 a blooming year, both for Gini and Pinxit Blue.
July 2008 – Pinxit Blue now on global network.
Pinxit Blue has unveiled a refreshed identity to provide recruiters across the spectrum with an integrated end-to-end offering focused on changing mindsets and behaviour. Pinxit Blue is now part of OneAgent, a mammoth global network focused in HR space, with a stronghold in the US, UK, Australia and Asia. To know more about OneAgent global network log on to www.oneagentglobal.com
June 2008 Hard work bearing fruit
The first Kshitij Mall launched in Baroda - Center Square Mall. Every Barodaite not only was looking forward to the perfect formula for fun but also for a place, which would provide them with a complete shopping experience. We are proud to say that we made this dream a possibility through our campaign. Our next stop Ahemdabad
May 2008 Mumbais Mirror
Who knows Mumbai better than us? and we proved this through our ad campaign for Mumbai Mirror (The Times of India Group), showing the latest IRS Jan 08 Round 1 ratings. The rationale behind the campaign was to bring out the essence of Mumbai city, which is reflected on a daily basis in the newspaper. We gave you Mumbai tadka marke.
February 2008 Continuing to give away Pinkslips
The second edition of the Pinkslip Awards was on the floors. This time our team created a cartoon strip and highlighted the importance, a Pinkslip Award carries in the functioning of any company. We made the Pinkslip a necessity.
Feb 2008 – Way to the Dalal Street
Dalal Street – the No.1 investment journal. At the beginning of the year 2009, when the share market was not giving that much profit, we had to create a campaign which would advise our target audience to invest in a correct way. With our great team we created animated characters ‘the bull and the human’, spreading out the message that investments will always be at high risks, but we need to choose the correct way. This can be done with great advice, and who knows this better than Dalal Street.
January 2008 Market City
We furthered our relationship with the Kshitij group by providing them with 360o solutions, for their venture, the mega-city project, Market City. The project is set to storm the cities of Mumbai, Pune, Bangalore, Chennai and Hyderabad. It sure is time for some fireworks
October 2007 Road to success
Kshitij Group, part of Future Group, is launching a numerous malls across the country with much grandeur and why not. They have us to take care of everything for them
July 2007 Digging a Diamond Mine
Rosyblue, one of the largest jewellery making company in the world, approached Pinxit Blue, to launch their brand of diamond jewellery, Octelle, in the U.K market. Our team executed the logo designing, packaging and visual merchandising. We lived up to the challenge of meeting international standards, dealing with a developed market and mature customers. Its time for us to bask in the glory and shine of diamonds.
February 2007 Giving away Pinkslips
Pinxit Blue conceptualized the Pinkslip Awards, India's first-ever awards for excellence in recruitment advertising, along with Times Ascent (The Times Of India Group). Stalwarts from the corporate and advertising fields judged the awards. For a change, we made the Pinkslip look good on a rsum. To know more about the Pink Slip awards visit www.pinkslipawards.com
March 2006 – We’ve won some Abbys too!
A Gold and Silver Award at this year’s Ad Club Awards, Bangalore for Google and Infosys respectively. Come on, bring out that champagne!
March 2006 – Shhh… We have a winner!
Our very own Mamta Patel has won herself the Rajasthan Patrika Concerned Communicators Award for her ad on ‘Noise Pollution’.
Feb 2006 - No Child’s Play
The new kid store on our block - Wilson World. The exclusive chain of stores selling differentiated, high quality, hi-fi toys, stationary and baby products. Watch this space to see how we tackle these cute challenging customers.
Jan 2006 – Most Admired
Tuscan Verve was awarded the ‘Most Admired Fashion Forward Brand of the Year’ at the Lycra Images Fashion Awards 2006 (LIFA ’06) with the advertisements bagging a place in the Hall of Fame for the Special Jury Award - ‘Most Innovative Fashion campaign of the Year’.
July 2005 – Deloitte
Global experts in Audit, Consulting, Enterprise Risk Services, Financial Advisory, Tax. Trusted advisors to one-half of the world's largest companies. The no. 1. Professional Services organization. Presenting the Deloitte swatchcard of opportunity…
July 2005 - Launch of Nakshatra concept stores
When Brightest Circle Jewellery Pvt. Ltd. decided to spread Nakshatra’s light across India with the all new Nakshatra concept stores, Pinxit Blue proved to be their brightest choice.
June 2005 - Meena Jewellers
The latest addition to our crown of jewellers, Meena Jewellers, a concern of Meena Bazaar Group one of Hyderabad’s oldest establishments.
June 2005 – Capgemini
Capgemini - one of the five leading IT services and consulting companies worldwide - had a concrete promise. Value beyond software technology. Through a Collaborative Business Experience. Do join in.
June 2005 - Launch of ‘Divine Cut’ diamond in the USA
Diamonds are divine. But what can you say about a diamond that’s cut in line with divinity? The renowned diamond manufacture and exporter Shree Ramkrishna Export calls it the ‘Divine Cut’ diamond.
April 2005 - Pinxit Blue Now In Hyderabad!
First it was Mumbai, then Bangalore and now it’s Hyderabad. With a brand new office on Raj Bhavan road, we are all set to storm the Hyderabad advertising scene.
Watch this space to know the latest additions to our client list.